05 · Packaging · Brand Identity
GlitterNeedleArt
Client
Glitter Needle Art
My role & scope
Brand designer — identity, packaging and label system
Services
- Packaging System
- Illustration
- Label Design
Abrandandpackagingsystemforanembroideryandtextile-craftlabel,drawnbyhandonuncoatedstock.
A modular label and packaging system: one hand-drawn illustration, one product name and one short line of copy per item, printed on uncoated recycled stock so it works on a shelf and on a phone screen.
The brief
Thebrief
Design a brand and packaging system for a craft label that can grow item by item without a redesign, and stay printable in short runs.
The approach
Theapproach
One label template, illustrated by hand for each item. New products slot straight into the same grid, so the range stays coherent as it expands.
The outcome
Theoutcome
A complete packaging and brand language — labels, boxes, tags and ribbon — that reads as one family across the range.
Deliverables
Whatshipped.
- Modular label system
- Hand-drawn illustration set
- Sustainable print specification
- Label copy & layout guide
Next step
Wantsomethinglikethis?
Tell me about your business and what you'd like to change. I'll come back with a clear proposal.