About Worth Theory
Onedesigner,starttofinish.
Worth Theory is the independent design practice of Mhyar Orfalli — based in Abu Dhabi, United Arab Emirates, and working with clients remotely.
IdesignbrandsthewayIreadbooks—slowly,andonlyafewatatime.
I'm Mhyar Orfalli, a graphic designer working in brand identity, print and social media design. Worth Theory is my independent practice: I build visual systems for businesses that want to look considered rather than generic — from a single wordmark to a full packaging or campaign programme.
I work with a small number of clients at a time, on purpose. Every project gets the same thing: a clear system, a strong typographic point of view, and a designer who actually picks up the phone. Alongside identity projects, I run monthly social media management for businesses that want their presence kept consistent rather than improvised.
Based in Abu Dhabi, working remotely with clients across the UAE and beyond.
Process
Four steps · scope and timeline agreed per project
Discover
A proper conversation about the business, the customers and what the brand needs to do. We agree the brief before any design starts.
Define
A clear direction — positioning notes, typography, colour and reference — so we're aligned on the look and feel before it's built out.
Create
The identity is designed and refined together: logo, type, colour and the applications we agreed in the brief.
Deliver & Support
Final files, guidelines and an organised handover — plus continued support if you'd like ongoing design or social work.
Ongoingsocialmediaworkrunsmonthly.
Rather than a one-off delivery, monthly social management follows the same repeating rhythm — so content is planned ahead, approved by you, and reviewed honestly.
Plan
A monthly content plan built around what you have coming up — offers, launches, seasons and everyday brand content.
Approve
Visuals and captions are shared for your review, with time for changes before anything goes out.
Publish
Approved content is scheduled and published to the platforms agreed in your proposal.
Review
A short performance review each month, so the next plan is informed by what actually worked.
Work with me
Let'stalkaboutyourbrand.
Tell me about the business and what you'd like to change. I'll reply with questions or a clear proposal.