Journal — Notes on the practice
Thinkingoutloud.
Short essays about brand identity, typography and the awkward parts of running an independent design practice. Written between projects.
- 01
Why most identities die in the handover.
The best design work is often lost the day the client tries to run it themselves. Here's how I try to stop that.
14 May 2026
9 min read
- 02
One typeface is almost always enough.
The pairing trend has us reaching for a second typeface before we've finished listening to the first.
2 March 2026
7 min read
- 03
The brief is a drawing.
How I stopped writing briefs and started sketching them — and why the projects have been shorter ever since.
19 January 2026
8 min read