Worth Theory

Services · Worth Theory

Twothings,doneproperly.

Brand identity design and social media management for ambitious UAE businesses. You work directly with Mhyar — the person designing the work is the person you speak to.

01

BrandIdentityDesign

A complete visual identity, built from a clear brief and handed over ready to use.

For businesses starting out, rebranding, or working with a look that no longer matches what they've become — and who want one designer accountable from brief to handover.

What you receive

  • Discovery and agreed creative direction
  • Logo and full visual identity system
  • Typography and colour system
  • Brand guidelines document
  • The brand applications agreed in your brief
  • Organised file handover in the formats you need

How a brand project runs

  1. 01 Discover

    A proper conversation about the business, the customers and what the brand needs to do. We agree the brief before any design starts.

  2. 02 Define

    A clear direction — positioning notes, typography, colour and reference — so we're aligned on the look and feel before it's built out.

  3. 03 Create

    The identity is designed and refined together: logo, type, colour and the applications we agreed in the brief.

  4. 04 Deliver & Support

    Final files, guidelines and an organised handover — plus continued support if you'd like ongoing design or social work.

Scoped separately

Supporting services, scoped and quoted alongside the identity rather than assumed to be included.

  • Print and editorial design
  • Packaging design
  • Campaign and poster design
  • Signage and environmental design
02

SocialMediaManagement

A tailored monthly engagement that keeps your social presence consistent and on-brand.

For businesses with a brand they're happy with, but no consistent time or system to keep social media running properly month after month.

What you receive

  • Monthly content planning
  • Designed visual content and written captions
  • An approval step before anything is published
  • Scheduling and publishing to the agreed platforms
  • A monthly performance review and report

The monthly rhythm

  1. 01 Plan

    A monthly content plan built around what you have coming up — offers, launches, seasons and everyday brand content.

  2. 02 Approve

    Visuals and captions are shared for your review, with time for changes before anything goes out.

  3. 03 Publish

    Approved content is scheduled and published to the platforms agreed in your proposal.

  4. 04 Review

    A short performance review each month, so the next plan is informed by what actually worked.

Scoped separately

Scoped separately when you want them — they are not part of the standard engagement.

  • Community management and replies
  • Photography and video production
  • Paid advertising and campaign management

Notsurewhichyouneed?

Describe the business and what's not working. If identity comes first, I'll say so. If monthly social work would make more difference right now, I'll say that instead.

Start a project→

Before you enquire

Questions,answered.

Brand identity design creates the visual foundation — logo, typography, colour and the rules for using them. Social media management is the ongoing work of planning, designing and publishing content within that foundation. Many businesses start with identity, then move into ongoing social work.