Worth Theory
Flirt Flowers Boutique

04 · Brand Identity · Print

FlirtFlowersBoutique

Client

Flirt Flowers Boutique

My role & scope

Brand designer — identity and printed applications

Services

  • Identity
  • Stationery
  • Signage
  • Packaging

Acoherentfloralbrandidentityamonogram,arestrainedpalette,andprintedapplicationsmadetobehandled.

A design project for a flower boutique: one monogram, a small palette, and a printed system that carries across stationery, wrapping, labels and in-store signage.

The brief

Thebrief

Design a floral brand identity that feels considered and tactile, with applications a small boutique can produce and reprint consistently.

The approach

Theapproach

Everything is built from one monogram and a tight material palette — a small number of papers and inks — so the boutique's printed pieces read as one family whether they're wrapped around a bouquet or sitting on the counter.

The outcome

Theoutcome

A complete, consistent identity across the printed and in-store applications designed for the project, from the mark and stationery through to wrapping, labels and signage.

Deliverables

Whatshipped.

  • Monogram & mark system
  • Full stationery suite
  • In-store signage & wayfinding
  • Wrapping, labels & packaging

Next step

Wantsomethinglikethis?

Tell me about your business and what you'd like to change. I'll come back with a clear proposal.