02 · Brand Identity · Packaging
Soluna
Client
Soluna
My role & scope
Brand designer — identity system, packaging and applications
Services
- Identity System
- Label Design
- Art Direction
Acalm,earthyidentitysystemforaneco-friendlybeauty,candleandwellnessbrand.
Soluna needed a complete identity system that could make an eco-friendly beauty and candle brand feel calm, premium, earthy, and memorable, without relying on generic natural branding.
The brief
Thebrief
Create a complete identity for Soluna, an eco-friendly beauty, candle, and wellness brand. The brand needed to feel calm, earthy, premium, and modern while still looking natural and approachable.
The approach
Theapproach
The identity was built around the balance of sun and moon, representing calm rituals, renewal, and inner balance. I developed a rounded wordmark, celestial star symbol, earthy green palette, and botanical pattern inspired by nature and soft wellness moments.
The outcome
Theoutcome
The final result is a cohesive brand system with a clear visual language across packaging, product mockups, stationery, notebooks, wrapping paper, uniforms, and lifestyle applications. Soluna now feels like a premium, relaxing, and eco-conscious wellness brand.
Deliverables
Whatshipped.
- Custom letterform system
- Label & carton design
- Launch campaign art direction
- Online store visuals
Next step
Wantsomethinglikethis?
Tell me about your business and what you'd like to change. I'll come back with a clear proposal.